Lure the Tiger Out of the Mountains: The 36 Stratagems of Ancient China

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Using well-known business examples--from the introduction of New Coke to the controversial resignation of Andre Schiffrin from Pantheon Books--Stanford M.B.A. Gao Yuan shows how the time-honored 36 stratagems of ancient China can work for today's managers and leaders. Line drawings and charts throughout.

Lure the Tiger Out of the Mountains: The 36 Stratagems of Ancient China 1992, Touchstone Books

ISBN-13: 9780671758554

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