Lovemarks: The Future Beyond Brands

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This is an international release - over 100,000 copies are being published worldwide - marketing guru Kevin Roberts recounts the journey from products to trademarks to brands, and urges marketers to take the next step, to Lovemarks. Brands, argues Roberts, have run out of juice. In this brilliantly conceived and designed work, he advocates infusing brands with the Lovemark elements of Mystery, Sensuality and Intimacy. Critically, consumers not corporations own Lovemarks. With lively anecdotes, living examples and graphic ...

Lovemarks: The Future Beyond Brands 2007, powerHouse Books, New York, NY

ISBN-13: 9781576873557

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Lovemarks: The Future Beyond Brands 2004, powerHouse Books, New York, NY

ISBN-13: 9781576872048

Hardcover

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Lovemarks: The Future Beyond Brands 2004, Raupo Publishing (NZ) Ltd, Auckland

ISBN-13: 9780790009476

New edition

Hardcover

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