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Loose Leaf for Services Marketing

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Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research ...

Loose Leaf for Services Marketing 2017, McGraw-Hill Education

ISBN-13: 9781259867019

7th edition

Loose-leaf

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