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Loose Leaf for Basic Marketing - Perreault Jr, William D, and Cannon, Joseph P, Professor, and McCarthy, E Jerome
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Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students. (ISBN: 9780077512521). Also available in a package with Connect Plus - (ISBN: 9780077713256).

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Loose Leaf for Basic Marketing 2013, McGraw-Hill Education

ISBN-13: 9780077512521

19th edition