Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, ...

Loose-Leaf Marketing 2015, McGraw-Hill Education

ISBN-13: 9781259304934

5th edition

Unknown binding

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LOOSE-LEAF MARKETING 2013, McGraw-Hill Inc.,US, New York

ISBN-13: 9780077561093

4th edition

Loose-leaf

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