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Loose Leaf Contemporary Advertising with Connect

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Loose Leaf Contemporary Advertising with Connect - Arens, William, and Weigold, Michael, and Arens, Christian
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Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated ...

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Loose Leaf Contemporary Advertising with Connect 2015, McGraw-Hill Education

ISBN-13: 9781259676123

14th edition

Loose-leaf