Longing and Belonging: Parents, Children, and Consumer Culture

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"Tying shoelaces, jumping rope, listening to circle-time stories, Allison Pugh immersed herself in the busy--and commercial-studded--worlds of schoolchildren. In this brilliantly argued, lyrically written and riveting book, Pugh asks how kids cope with the incessant ads for the must-have toy, the latest shoe, the coolest game. Children don't cave into or resist capitalism, Pugh tells us. They build worlds of their own from it. 'Corporate marketing acts as a powerful mint, ' she writes, 'always churning out shinier coinage, ...

Longing and Belonging: Parents, Children, and Consumer Culture 2009, University of California Press, Berkeley, CA

ISBN-13: 9780520258440

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Longing and Belonging: Parents, Children, and Consumer Culture 2009, University of California Press

ISBN-13: 9780520258433

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