Llamas Rule: Essays in Hospitality Marketing and Management

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We live in a rapidly changing world. The spread of mobile and internet-based tools has altered how customers discover and purchase new products. If your business does not adapt to meet this latest consumer revolution, you will be left behind. Specifically for the hospitality industry, hoteliers and aspiring hoteliers must be able to comprehend how all aspects of hotel operations are impacted. The inspiration for "Llamas Rule" is to give hoteliers a new tool in their arsenal- one that takes into account all the recent ...

Llamas Rule: Essays in Hospitality Marketing and Management 2013, Authorhouse

ISBN-13: 9781491814994

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Llamas Rule: Essays in Hospitality Marketing and Management 2013, Authorhouse, Bloomington, IN

ISBN-13: 9781491815007

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