Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers

by

Write The First Customer Review

Unique in its approach, this book focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). By focusing on the VOM, organizations can empower Six Sigma and Lean initiatives with a source of information that expands one's view of the marketplace.

Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers 2009, Productivity Press, Boca Raton, FL

ISBN-13: 9781420093308

Hardcover

Select