Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers

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Many organizations have the gift of taking committed, enthusiastic people and turning them into cynics over time. This statement rings true for too many companies, despite the good intentions of their leadership. For more information visit www.lighttheirfire.net. While today's bottom-line-oriented business environment demands that business owners and managers keep a close eye on costs, many miss the opportunity to strengthen their profit potential through strong internal marketing to employees. In their new book, "Light ...

Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers 2005, Dearborn Trade, Chicago, IL

ISBN-13: 9781419502521

Hardcover

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