Life's a Pitch...Then You Buy

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In fast-paced prose, Don Peppers, pitchman extraordinaire and author of The One to One Future, covers all the bases, including overcoming objections, seeing eye-to-eye with prospects, speaking the customer's language, and follow-up, in the ultimate book on the not-so-gentle art of persuasion.

Life's a Pitch...Then You Buy 1995, Crown Business

ISBN-13: 9780385474030

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