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Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes


"This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market." In &I, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a ...

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