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Lessons in Service from Charlie Trotter


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In "Lessons in Service, " journalist Lawler reveals the secrets behind Trotter's unequaled success and shows other businesses how to improve their levels of service. From unconventional motivational techniques, staff empowerment, and mentoring to role playing, pre-service meetings, and an obsessive pursuit of excellence--Trotter leaves nothing to chance.

Lessons in Service from Charlie Trotter 2001, Ten Speed Press, Berkeley, CA

ISBN-13: 9781580083157