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Legends in Marketing: Naresh K. Malhotra

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Legends in Marketing: Naresh K. Malhotra - Sheth, Jagdish N. (Editor)
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This series is a comprehensive historical perspective into some of the greatest marketing legends of our time, reproducing some of their works as well as providing outsider research on the legends' work.

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Legends in Marketing: Naresh K. Malhotra 2011, SAGE Publications India Pvt Ltd, New Delhi

ISBN-13: 9788132105176

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