Boosting our Company Sales
Brian Carroll has written a no nonsense approach to lead generation. I recently joined my company and was given the task to organize, develop and launch a leads generation program for our North American high tech sales group. We now have our Sales and Marketing departments humming as one unit, with common goals. Years of strife and misunderstanding has melted away. We are capturing leads through our website and have a process and metrics in place where we are turning these inquiries into customers. In addition, we have identified our ideal customers and have the means and ability to pursue new business. The ideas are so good, the writing is so straight forward that I hope that Mr. Carroll does not put himself out of a job as a leads generation consultant !