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An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. ...

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    eBook icon EPUB eBook Laws of Ux

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    • Title: Laws of Ux by Jon Yablonski
    • Publisher: O'Reilly Media, Inc
    • Print ISBN: 9781492055310, 149205531X
    • eText ISBN: 9781492055266
    • Edition: 2020 1st edition
    • Format: EPUB eBook
    $38.99
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