Launch It!: How to Turn Good Ideas Into Great Products That Sell

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The easy-to-read bible for developing, financing, marketing, and selling consumer products--from gadgets to kitsch, from high-touch to high-end--for America's rising entrepreneurial nation. Launch It! How to Turn Good Ideas Into Great Products That Sell is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepreneurs, designers, and companies. As they realized not one trade book was available on the market that would provide soup-to-nuts guidance for any ...

Launch It!: How to Turn Good Ideas Into Great Products That Sell 2005, HarperCollins Publishers, New York, NY

ISBN-13: 9780060819248

Hardcover

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