Knowing Y: Engage the Next Generation Now


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Their population numbers surpass the baby boomer generation. They will constitute the majority of the workforce by 2015 and their annual spending will total over 2.4 trillion by 2018. Yet many associations and their leaders are waiting for Generation Y to come of age and change their engagement habits to mirror the habits of previous generations who joined associations as their careers and age advanced. That's a nice thought but should you bank your association's future on it? I wouldn't.Generation Y is changing. They're ...

Knowing Y: Engage the Next Generation Now 2014, Association Management Press,U.S.

ISBN-13: 9780880343725