Skip to main content alibris logo

Kiss & Sell: Writing for Advertising


Write The First Customer Review
Kiss & Sell: Writing for Advertising - Sawyer, Robert
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

Learn the craft of writing real world advertising. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous ...

Kiss & Sell: Writing for Advertising 2004, AVA Publishing

ISBN-13: 9782884790338

Trade paperback