Kids and Branding in a Digital World

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This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they ...

Kids and Branding in a Digital World 2015, Manchester University Press, Manchester

ISBN-13: 9781784992453

Paperback

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Kids and Branding in a Digital World 2015, Manchester University Press, Manchester

ISBN-13: 9780719097874

Hardcover

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