Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

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Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know 2009, Financial Times Prentice Hall (a Pearson Education Company)

ISBN-13: 9780273722038

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