Key Concepts in Public Relations


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An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.

Key Concepts in Public Relations 2009, Palgrave, London

ISBN-13: 9780230203297

2009 edition

Trade paperback