Just Call Me Orville: The Story of Orville Redenbacher

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Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the popcorn king, from his agricultural studies at Purdue University to his emergence as an American advertising icon. Born in Brazil, Indiana, in 1907, Orville began his lifelong obsession with the development of new strains of seed at Purdue where he earned a degree in agronomy while also playing in the All-American Marching Band. After experimenting with thousands of varieties, Orville and his partner Charlie Bowman ...

Just Call Me Orville: The Story of Orville Redenbacher 2011, Purdue University Press

ISBN-13: 9781557535955

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