Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction

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This collection argues that book covers - the wrapping of image, typography and puff prose that surround the written contents of a book - really matter. They matter because, despite the turn of phrase that admonishes us not to do it, as readers, we do indeed judge books by their covers.

Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction 2008, Ashgate Publishing, Aldershot, England

ISBN-13: 9780754657316

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