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Sales success, says J.T. Auer, is no longer a matter of luck, determination, and a few good contacts. In The Joy of Selling Auer argues that even the best salespeople must be willing to start over again, to relearn the basics of good selling in order to maintain a winning edge.

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Joy of Selling 1991, Bob Adams Inc. Publishers

ISBN-13: 9781558500112

Trade paperback

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