Jimmy's Lemonade Stand: A Child's Guide to Marketing

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Jimmy's Lemonade Stand is a lesson about the most basic marketing principle. Brilliantly modeled as a children's book, the story strips away the complexity of running a business and focuses on the core component of marketing: understand your customer. Little Jimmy wonders what it would be like if they could share his mother's sweet lemonade with the world. His mother encourages him to set up a lemonade stand. With his mother's support, Jimmy and his friend Kelly launch their neighborhood business. Jimmy and Kelly ...

Jimmy's Lemonade Stand: A Child's Guide to Marketing 2017, Touchline Marketing

ISBN-13: 9780692816288

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