Jewish Mad Men: Advertising and the Design of the American Jewish Experience

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It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years.Drawing on case studies of famous advertising campaigns - from Levy's Rye Bread ("You don't ...

Jewish Mad Men: Advertising and the Design of the American Jewish Experience 2015, Rutgers University Press, New Brunswick, NJ

ISBN-13: 9780813563756

Paperback

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Jewish Mad Men: Advertising and the Design of the American Jewish Experience 2015, Rutgers University Press, New Brunswick, NJ

ISBN-13: 9780813563763

Hardcover

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