Investigating Communication: An Introduction to Research Methods

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Investigating Communication: An Introduction to Research Methods - Kreps, Gary L, and Botan, Carl H, and Friedman, Paul G
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This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating ...

Investigating Communication: An Introduction to Research Methods 1990, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135034262

Hardcover

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