Introduction to Mass Communication: Media Literacy and Culture with Powerweb and DVD, Media Enhanced Edition

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Encourages students to take more active roles as media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.

Introduction to Mass Communication: Media Literacy and Culture with Powerweb and DVD, Media Enhanced Edition 2006, McGraw-Hill Humanities/Social Sciences/Languages, London

ISBN-13: 9780073281230

4th edition

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Introduction to Mass Communication: Media Literacy and Culture with Powerweb 2005, McGraw-Hill Humanities/Social Sciences/Languages, London

ISBN-13: 9780073209418

4th Revised edition

Trade paperback

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