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Introduction to Marketing: Theory and Practice

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Introduction to Marketing: Theory and Practice - Palmer, Adrian
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Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing addresses topics such as ethics, corporate responsibility and environmentalism, and assesses the impact ...

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Introduction to Marketing: Theory and Practice 2012, Oxford University Press, Oxford

ISBN-13: 9780199602131

3rd edition

Paperback

Introduction to Marketing: Theory and Practice 2009, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199557448

2nd edition

Trade paperback

Introduction to Marketing: Theory and Practice 2003, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199266272

Trade paperback