Introduction to E-Commerce, 2/E, with E-Commerce Powerweb

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Offering an introduction to e-commerce, this text focuses on the strategy parts of e-commerce first and technology second. It is suitable for faculty who teach marketing, management, strategy and entrepreneurship as the core discipline. It includes a variety of examples, case studies, and explanations culled from practice.

Introduction to E-Commerce, 2/E, with E-Commerce Powerweb 2003, Irwin/McGraw-Hill, Boston, [Mass.]

ISBN-13: 9780072865257

2nd Revised edition

Hardcover

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