Introduction Mass Comunication


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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly ...

Introduction Mass Comunication 2007, McGraw-Hill, Boston, MA

ISBN-13: 9780073511917

5th edition