Introducing Social Semiotics: An Introductory Textbook

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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels ...

Introducing Social Semiotics: An Introductory Textbook 2004, Routledge, London

ISBN-13: 9780415249447

Mass-market paperback

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Introducing Social Semiotics: An Introductory Textbook 2004, Routledge, London

ISBN-13: 9780415249430

Hardcover

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