Internet Strategies: A Corporate Guide to Exploiting the Internet

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The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organizations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this text, Dick Stroud looks at the business implications of the Internet at a strategic level. Without going ...

Internet Strategies: A Corporate Guide to Exploiting the Internet 1999, St. Martin's Press, New York, NY

ISBN-13: 9780312217556

Hardcover

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Internet Strategies: A Corporate Guide to Exploiting the Internet 1998, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333698518

Hardcover

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