Siegel offers a comprehensive textbook - complemented by extensive online support - for the fastest growing section of the marketing curriculum. Complete integration of print and Web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities and new content is regularly updated by the author. Siegel's aim is to take advantage of the current lack of comprehensive, market focused product offerings in this area. "Internet Marketing" offers separate chapters on Legal ...

Internet Marketing 2005, Houghton Mifflin, Boston

ISBN-13: 9780618595655

2nd Revised edition

Hardcover

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Internet Marketing 2003, Houghton Mifflin, Boston, MA

ISBN-13: 9780618150434

Hardcover

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