Internet Marketing: A Practical Approach

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Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to ...

Internet Marketing: A Practical Approach 2009, Butterworth-Heinemann

ISBN-13: 9780750686846

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