International Marketing Research

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Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research. *The most current information available on research methodologies. *Assists students to develop effective strategies to thrive in the global marketplace. *Examples and references: From ongoing international marketing research and international business research projects. *Makes students aware of both ...

International Marketing Research 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130453860

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