International Marketing Management

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This collection of essays by an international group of experts examines the general features of marketing in the different economic climates around the world. The differences observed in the functioning of international markets are related in a systematic way to the differences in the socioeconomic, cultural and technological environments within which international marketers of both consumer as well as industrial goods operate. The book also examines the role of trade for economic development; the organization of marketing ...

International Marketing Management 1984, Praeger Publishers, New York, NY

ISBN-13: 9780030717147

Hardcover

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