International Marketing


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International Marketing - Walsh, L.S.
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This successful book is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialised area of international marketing. Recommended by the Institutes of Export and Marketing, this handbook is also suitable for those studying for the examinations of the CAM Foundation. The text covers the entire field of international marketing, from indirect and direct exporting to the marketing of operations of the multinational company, and contains new chapters on the economic ...

International Marketing 1998, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273634171

3rd edition


International Marketing 1993, Trans-Atlantic Publications, London

ISBN-13: 9780712109819

3rd edition

Trade paperback

International Marketing 1981, Trans-Atlantic Publications

ISBN-13: 9780712109680

2nd edition

Trade paperback

International Marketing 1981, Financial Times Prentice Hall, London

ISBN-13: 9780712110211

New ed of 2 Revised edition

Trade paperback

International Marketing 1978, MacDonald & Evans, Plymouth

ISBN-13: 9780712109437

Unknown binding