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International Marketing - Graham, John, and Cateora, Philip, and Gilly, Mary
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International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses ...

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International Marketing 2012, McGraw-Hill Professional

ISBN-13: 9780073529974

16th edition

Hardcover