International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

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This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development 2016, Springer

ISBN-13: 9781493945825

Softcover Reprint of the Origi edition

Trade paperback

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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development 2012, Springer

ISBN-13: 9781461451242

2013 edition

Hardcover

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