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International Business: A Managerial Perspective, Global Edition

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International Business: A Managerial Perspective, Global Edition - Griffin, Ricky, and Pustay, Michael, and Pustay, Mike
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For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively ...

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International Business: A Managerial Perspective, Global Edition 2019, Pearson Education Limited, Harlow

ISBN-13: 9781292313733

9th edition

Paperback