International Business: A Global Perspective

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Traditionally, international business (IB) texts survey the field from a U.S. perspective, going on to compare the U.S. to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the U.S. angle, going on to address IB issues from other countries perspectives, what is called the Reverse Perspective.

International Business: A Global Perspective 2007, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750679831

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