Interactive Services Marketing

by

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication as well as connecting through technology.Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text's organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an ...

Interactive Services Marketing 2007, Houghton Mifflin, Boston, MA

ISBN-13: 9780618641802

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Interactive Services Marketing 2003, Houghton Mifflin, Boston, MA

ISBN-13: 9780618312849

2nd edition

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Interactive Services Marketing 1999, Houghton Mifflin, Boston, MA

ISBN-13: 9780395769164

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