Provides practical advice about how to develop strategies for the new interactive media and reveals how to put those strategies to work in profitable marketing programs. Presents the best thinking of leaders in both the professional and academic communities, including recognized authorities such as Don Peppers and Martha Rogers, Rob Jackson, Carol Nelson, Tracy Emerick, and Mickey Spalter.

Interactive Marketing 1996, McGraw-Hill/Contemporary, Lincolnwood, IL

ISBN-13: 9780844234267