Integrated Marketing Communications in Advertising and Promotion

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Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing.

Integrated Marketing Communications in Advertising and Promotion. 2012, Thomson South-Western

ISBN-13: 9781133191421

9th Revised edition

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Integrated Marketing Communications in Advertising and Promotion 2009, South-Western, Mason, OH

ISBN-13: 9780324665314

International edition Revised

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Integrated Marketing Communications in Advertising and Promotion 2006, South-Western, Mason, OH

ISBN-13: 9780324408089

International edition

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