Integrated Marketing Communications

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'Integrated Marketing Communications', second edition, takes into account all aspects and elements of marketing communications. David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically.

Integrated Marketing Communications 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780273676454

2nd Revised edition

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Integrated Marketing Communications 2001, Prentice Hall, London

ISBN-13: 9780273625131

Trade paperback

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