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Integrated Advertising, Promotion, and Marketing Communications

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Integrated Advertising, Promotion, and Marketing Communications - Clow, Kenneth E, Professor, and Baack, Donald E, Professor
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Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

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Integrated Advertising, Promotion, and Marketing Communications 2015, Pearson, Upper Saddle River

ISBN-13: 9780133866339

7th Revised edition

Trade paperback

Integrated Advertising, Promotion, and Marketing Communications 2013, Pearson

ISBN-13: 9780133126242

6th edition

Paperback

Integrated Advertising, Promotion and Marketing Communications 2011, Pearson

ISBN-13: 9780132538961

5th edition

Paperback

Integrated Advertising, Promotion and Marketing Communications 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136079422

4th Revised edition

Trade paperback

Integrated Advertising, Promotion, and Marketing Communications 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131866225

3rd edition

Trade paperback

Integrated Advertising, Promotion & Marketing Communications 2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131405462

2nd edition

Unknown binding

Integrated Advertising, Promotion, and Marketing Communications 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130175786

Hardcover