Integrated Advertising: How to Make Image Advertising and Direct Response Work Together For...

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Combine the long-term, image-building power of successful advertising with the here-and-now profit potential of database and direct marketing in integrated advertising campaigns that work for both the short and long term. Loaded with illustrated checklists of pitfalls to avoid, new ways to identify your audience, and methods of harnessing data power for bigger profits.

Integrated Advertising: How to Make Image Advertising and Direct Response Work Together For... 1992, Dartnell Corp.

ISBN-13: 9780850132182

Hardcover

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