Insurance Industry in India: Features, Reforms and Outlook

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Until recently, insurance services in India were provided by the public sector organizations. The primary objective of liberalization in the insurance sector was to deepen insurance penetration by enlarging consumer choices through product innovation. With the arrival of private players, an increase in competition has led to rapid product innovations catering to the diverse requirements of the various segments of the population. Competitive pressures are pushing life insurers to adopt innovative marketing strategies to ...

Insurance Industry in India: Features, Reforms and Outlook 2013, New Century Publications

ISBN-13: 9788177083521

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